Winter Tire Survey Warns Drivers Preparing For New Year's Travel

About one-third of drivers plan to travel away from home during the pandemic winter of 2021 and most of their vehicles are not equipped to handle extreme weather conditions--snow, ice, sleet and heavy rains.

So says a recent survey by Bridgestone America. The survey found half of drivers who lived in severe winter climates had experienced loss of vehicle control on snow or ice.

More than 70 percent of drivers who lived or visited areas with severe winter weather did not use winter tires to help improve traction, the survey stated.

“Winter tires are essential safety features for anyone regularly driving in winter conditions,” said Jeff Cook of Bridgestone Americas. “Just like the soles of our shoes, tires are designed for different performance needs.”

Winter tires are designed specifically for improving traction in cold climates. The rubber compounds used in winter tires help keep them supple to provide better grip. Tread patterns are designed with deep, wide channels to help keep traction on snow and ice--a safety feature for improved braking in frosty conditions.

“Arm your vehicle with the right tires for their lifestyle and travel plans this season,” Cook suggested.

Here are some of the key discoveries from the recent Bridgeston survey:

• More than half of drivers who live in regions with severe winter weather say they are “very confident” when it comes to driving in snow and ice. 
• More than half of the drivers surveyed also had experienced loss of control on snow or ice.
• About 70 percent of drivers who lived in severe winter areas did not use winter tires.
• Most drivers believe four-wheel drive vehicles make stopping in snow more effective and that warming up your car before driving improves its performance. Neither is true.
• Three fourths of drivers have impaired visibility from windshield clouding so common in winter.  
• Winter tires offer increased traction, braking and handling needed for winter conditions.

Planning to travel this winter? Ask your service advisor to recommend the proper tire for your winter driving plans.