Subaru Named "Top Mainstream Brand" by ALG

Reliability and durability are prominent factors in a person's mind when shopping for a vehicle. How a vehicle will hold its value is another important consideration. 

For Subaru, the company has again been awarded the “Top Mainstream Brand” Residual Value Award from ALG, the analytics division of TrueCar Inc.

“We are pleased to receive the 2018 Top Mainstream Brand for Residual Value along with accolades on five of our individual vehicles from ALG,” said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. “These awards underscore our commitment to providing customers with vehicles made to the highest standards of safety, reliability and dependability.”

This is the sixth time Subaru has been named the top mainstream brand. ALG determines winners through expectations of which vehicles will retain the highest percentage of their original price after a conventional three-year period. Subaru has taken home 31 ALG Residual Value Awards since 2010. This year, five Subaru models won their segments, with the Impreza, WRX, Forester, Crosstrek, and Outback all taking home awards.

Subaru was also named Top Mainstream Brand in 2010, 2011, 2012, 2015 and 2016 by ALG. 

“Consistent product execution and practical sales strategies have resulted in 3 consecutive years of Residual Value Award wins for the Subaru brand,” said Jim Nguyen, president of ALG. “Legions of enthusiastic owners have transformed Subaru from a niche alternative brand to the envy of the automotive industry, boasting sales increases that continue to fall short of ever growing demand. The result is high transaction prices, low incentives and residual values that top the competition.”