Sensible Driver

Grow your Quick Lane Business

Don Don Huebel, Fixed Ops Director (retired)
Al Packer's White Marsh Ford

Don is Ecstatic! He just found

152 new tire leads in one month!

Quick Lane marketing videos

We've developed videos to help promote high value Quick Lane services:

  • Target tire customers
  • Promote regular maintenance services such as The Works
  • Use in Google ad campaigns

NewsDriver

Our flagship newsletter program. improve loyalty through soft-sell monthly campaigns.

WebDriver

Custom content, car care tips, videos, maps, employee profiles and SEO links in a mobile-friendly format.

Remarketing

These campaigns produce exceptional open rates by leveraging the interests of your existing customers. They provide a way to promote high-value products and services--tires, brakes, batteries and even parts specials.

Drive Conquest Customers With Google Business

Customers are looking for an "auto shop near me".

  • Updated posts attract viewers.
  • Coupon offers encourage customers to try your service.
  • Photos give customers an - WHAT THE HELL?
  • Links to your Quick Lane website improves SEO and link customers to shop services.
Google My Business
Challenge: get new tire customers

Challenge: Get New Tire Customers

Tire customers make for some of the best service visitors. They buy big ticket items, and they generally are loyal to the place where they purchased.

For Don Huebel, service and parts director at Al Packer Ford, getting new tire customers was the key to growth of his Quick Lane franchise.

Don faced fierce competition--big box stores, franchise operations and local standalone shops. His first challenge was building tires sales within the existing customer base.

Solution: Sensible Driver Remarketing Program

78% of tire customers return to place of purchase 6-9 times in 3 year period

Tire customers make for some of the best service visitors. They buy big ticket items, and they generally are loyal to the place where they purchased.

For Don Huebel, service and parts director at Al Packer Ford, getting new tire customers was the key to growth of his Quick Lane franchise.

Don faced fierce competition--big box stores, franchise operations and local standalone shops. His first challenge was building tires sales within the existing customer base.

  • Tire & Brake Conversions: 196
  • Tire Prospects: 70%
  • Brake Prospects: 30%
  • Remarketing Open Rate: 85%
  • Repair Orders 30 Days: 26
  • Sales (est $600/RO): $15,600
Al Packer's White Marsh Ford

Background

Quick Lane at Al Packer’s White Marsh opened in 2009 and was one of the first Quick Lane retailers in Maryland. In June 2016, the dealership moved its Quick Lane business into a new facility with double the capacity.

Sensible Driver has worked with Al Packer Quick Lane since 6/8/2012. It manages a custom Quick Lane website and also creates a monthly car care newsletter branded for Quick Lane.

Build Loyalty With Monthly eNews Campaigns

Connect with your customers with digital newsletters and sales campaigns.

Build Loyalty With Monthly eNews Campaigns
Your Very Own Quick Lane Website

Your Very Own Quick Lane Website

Our Quick Lane website helps you gets discovered online and turns digital traffic into ROs.

  • Extend the Quick Lane story into your story with articles and videos
  • Engage customers with content that promotes your services
  • Offer local coupons, not just national offers
  • Optimized to help your shop appear in Google search listings

Targeted Remarketing

Remarketing works. Customers who click on your offers for tires or services are specifically interested in the deals you have to offer. Remarketing isn’t only about sales. The strategy applies to promoting brand awareness and increasing subscriptions to your email list as well.

  • Automatically send remarketing campaigns to buyers based on their interests
  • Target customers who are actively looking for your services
  • Promote your Quick Lane’s high-value services, like tires, brakes, alignments and even parts specials.
Targeted Remarketing

Google Conquest

Cast a broader net through our geofencing apps and pay-per-click campaigns.

CampaignDriver

Targeted remarketing, adblast and buyback campaigns that build leads quickly.

Help with your social media campaigns and online reviews.